Hard & Soft Baits – Proven Lures to Hook Your Next Trophy Catch
Attract more strikes and land more fish with our expertly curated selection of Hard & Soft Baits. Whether you're chasing bass in freshwater, targeting redfish in the flats, or trolling offshore for pelagics, our baits are designed to mimic real prey with irresistible action, color, and scent.
From lifelike soft plastics and swimbaits to crankbaits, jerkbaits, topwater lures, and jigs, this collection has everything you need to match the hatch and adapt to changing conditions. Built with premium materials and trusted by anglers of all levels, these baits deliver consistent results season after season.
Shop hard and soft fishing baits now and fill your tackle box with lures that bring the bite—anywhere you cast.
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Vendor:Rapala
Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]
Regular price $24.95 USDRegular price$34.99 USD-$10.04 USD Sale price $24.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 20' Jet Driver - Clear UV Moon Jelly [5540-020-2501]
Regular price $8.95 USDRegular price$12.99 USD-$4.04 USD Sale price $8.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 30' Jet Driver - Silver UV Crush [5540-030-2502]
Regular price $9.95 USDRegular price$13.99 USD-$4.04 USD Sale price $9.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum Stick 17 - HD Red Head UV [XRMAGST17HDRHU]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum Stick 17 - HD Wahoo UV [XRMAGST17HDWHU]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum Stick 17 - HD Hot Pink UV [XRMAGST17HDHPU]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum 20 Glass Ghost [XRMAG20GGH]
Regular price $20.95 USDRegular price$28.99 USD-$8.04 USD Sale price $20.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-001-2507]
Regular price $16.95 USDRegular price$22.99 USD-$6.04 USD Sale price $16.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum 30 Bunker [XRMAG30BNK]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 20' Jet Driver - Purple UV Moon Jelly [5540-020-1503]
Regular price $8.95 USDRegular price$12.99 USD-$4.04 USD Sale price $8.95 USD -
Vendor:Rapala
Rapala X-Rap Twitchin Minnow 4" Electric Chicken [SXRT10EC]
Regular price $10.95 USDRegular price$14.99 USD-$4.04 USD Sale price $10.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 4-1/8" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-001-2506]
Regular price $16.95 USDRegular price$22.99 USD-$6.04 USD Sale price $16.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum 20 Silver [XRMAG20S]
Regular price $20.95 USDRegular price$28.99 USD-$8.04 USD Sale price $20.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 3-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-000-2510]
Regular price $14.95 USDRegular price$19.99 USD-$5.04 USD Sale price $14.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 30' Jet Driver - Purple UV Moon Jelly [5540-030-1503]
Regular price $9.95 USDRegular price$13.99 USD-$4.04 USD Sale price $9.95 USD -
Vendor:Rapala
Rapala X-Rap Twitchin Mullet 3-1/8" Purple Chartreuse [SXRTM08PRCH]
Regular price $10.95 USDRegular price$14.99 USD-$4.04 USD Sale price $10.95 USD