Hard & Soft Baits – Proven Lures to Hook Your Next Trophy Catch
Attract more strikes and land more fish with our expertly curated selection of Hard & Soft Baits. Whether you're chasing bass in freshwater, targeting redfish in the flats, or trolling offshore for pelagics, our baits are designed to mimic real prey with irresistible action, color, and scent.
From lifelike soft plastics and swimbaits to crankbaits, jerkbaits, topwater lures, and jigs, this collection has everything you need to match the hatch and adapt to changing conditions. Built with premium materials and trusted by anglers of all levels, these baits deliver consistent results season after season.
Shop hard and soft fishing baits now and fill your tackle box with lures that bring the bite—anywhere you cast.
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Vendor:Luhr-Jensen
Luhr-Jensen 3-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-000-2506]
Regular price $14.95 USDRegular price$19.99 USD-$5.04 USD Sale price $14.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum Xtreme 6-1/4" HD Blue Sardine [XRMAGXT160HDBSRD]
Regular price $20.95 USDRegular price$28.99 USD-$8.04 USD Sale price $20.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum 30 Yellowfin Tuna [XRMAG30YFT]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum Stick 17 - HD Silver Blue Mackerel [XRMAGST17HDSBM]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum Stick 17 - Mullet [XRMAGST17MU]
Regular price $23.95 USDRegular price$32.99 USD-$9.04 USD Sale price $23.95 USD -
Vendor:Rapala
Rapala X-Rap Magnum 15 Spotted Minnow [XRMAG15SPM]
Regular price $19.95 USDRegular price$26.99 USD-$7.04 USD Sale price $19.95 USD -
Vendor:Williamson
Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy [KSJX220MD]
Regular price $17.95 USDRegular price$24.99 USD-$7.04 USD Sale price $17.95 USD -
Vendor:Williamson
Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink [KSJX220CB]
Regular price $17.95 USDRegular price$24.99 USD-$7.04 USD Sale price $17.95 USD -
Vendor:Williamson
Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss [KSJX220CF]
Regular price $17.95 USDRegular price$24.99 USD-$7.04 USD Sale price $17.95 USD -
Vendor:Luhr-Jensen
Luhr-Jensen 3-1/4" Dipsy Diver - Silver/Silver Bottom Crush [5560-000-2508]
Regular price $14.95 USDRegular price$19.99 USD-$5.04 USD Sale price $14.95 USD -
Vendor:Williamson
Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra [KSJ170UVGSZ]
Regular price $14.95 USDRegular price$20.99 USD-$6.04 USD Sale price $14.95 USD -
Vendor:Williamson
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple [VSJ200BLKPRPL]
Regular price $16.95 USDRegular price$24.99 USD-$8.04 USD Sale price $16.95 USD -
Vendor:Williamson
Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi [HSTC7MH]
Regular price $23.95 USDRegular price$33.99 USD-$10.04 USD Sale price $23.95 USD -
Vendor:Williamson
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy Floss [KSJX280CF]
Regular price $19.95 USDRegular price$27.99 USD-$8.04 USD Sale price $19.95 USD -
Vendor:Williamson
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue Lagoon [KSJX280BL]
Regular price $19.95 USDRegular price$27.99 USD-$8.04 USD Sale price $19.95 USD -
Vendor:Williamson
Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight [HSTC8DK]
Regular price $27.95 USDRegular price$38.99 USD-$11.04 USD Sale price $27.95 USD